Growing Up Well,
Together
Population Health Exchange (PHXchange) sits within the Australian National University’s National Centre for Epidemiology and Population Health. PHXchange aims to build a system that supports researchers to demonstrate their impact on population health.
PHXchange wanted to deliver a campaign to offer education and awareness on a current population health topic for the local community. PHXchange were incredibly open and trusting, giving us a broad brief that granted us with an element of conceptual and design freedom. We chose to look at the concept of healthy ageing. We took an intergenerational outlook, creating a healthy ageing day and ongoing campaign to broaden awareness and stimulate thinking around four key facets of ageing: 1) mental health 2) physical health and diet 3) social isolation and loneliness 4) sleep.
Our mission: To facilitate intergenerational connections that prompt people to take initiative in their healthy ageing journeys.
What?
We identified a gap in the market for a lifelong outlook on healthy ageing. More specifically, we found that people often associate ageing with being elderly. We wanted to emphasise that decisions throughout all stages of life can influence health and how we grow to be. As such, our goal was to diminish the negative associations that ageing holds and instead, create an intergenerational and community-minded rebrand of this concept; growing up.
Why?
We developed and delivered this campaign over a six-month period, giving us the opportunity to first complete thorough research. Secondly, we went through the ideation process—ideate, refine, ideate, refine and maybe a few more times. Thirdly, we finessed our best ideas. Fourthly, we experimented with various materials to deliver resolved mockups and prototypes. We worked closely with PHXchange across all stages of the project, their expert insights and encouraging feedback supported the delivery of a successful community campaign.