Smith’s Alternative is a local, community-centric venue that hosts live music, poetry, literary events, cabaret, theatre and so much more. It has been marked as Canberra’s hub for local culture, a safe space and the spirit of community that flourishes with spirit, love, compassion and respect.
Smith’s Revamped
This piece saw the creation of a developed brand identity for Smith’s Alternative and sees the creation of a new logotype and poster series to showcase this new visual identity.
What?
Smith’s Alternative, as indicated by the name, is an alternative venue that is unique in its approach to delivering live entertainment through its huge variety of offerings. I aimed to capture this alternative nature and cultural significance in the designs for this project. The two words in the logotype are joined by a single vertical line to represent community and togetherness. The coloured and curve blocks in the poster series serve as a representation of uniqueness and individuality as all blocks take a slightly different shape and position.
Why?
Having taken inspiration from other logotypes and posters, a moodboard for the vision of Smith’s Alternative’s re-branding was created. After establishing some key rules for the poster series, Adobe Illustrator was a vital tool in their ultimate creation.